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AI Is Rewarding Specialists and Generalists. Where Does Your Dealership Team Fit?

“In times of change, learners inherit the earth, while the learned find themselves beautifully equipped to deal with a world that no longer exists.” Eric Hoffer

Your Customers' Cars Are About to Explain Themselves

GM's new OnStar assistant could move the first conversation about a repair out of your service drive.

🔐 87% of Dealers Use AI. 6% Have Rules.

CDK's latest numbers show how far AI use has outrun AI policy in dealerships, and Google's Gemini 4 Argon is now open to everyone.

🤡 Wild AI Characters Are Pulling Real Views

From fake influencers to Meta’s new agents, the next customer touchpoint may come with a fake face and a very real handoff problem.

⛏️ Mine Your CRM for Better Campaigns

The ad funnel is changing fast, but the advantage still comes from accurate inventory, useful offers, real questions, and people who can close the loop.

The 411 on the FTC's FAQs

What's required, what's at risk, and prompts to check your own store today.

👀 Your Highest-Spend Ads Need This Audit

Nvidia is building fences for AI agents, Meta is putting shopping agents on phones, and dealers still need to fix the basics after the click.

Your Customer Sees One Process. Your Building Runs Five.

If your process feels disconnected, map these four handoffs first.

🎯 The FTC Pricing Prompt Dealers Need

Dealer compliance FAQs, vendor oversight, and a 2% fee that cost $1.9M.

☎️ Fix the Call Before It Costs You

Website scheduling improved by 12 points, but AI-to-human transfers still failed often enough to make handoff training urgent.

🚕 Tesla Cybercab’s First Day Gets Complicated

Every new tool eventually faces the same test: who validated it, who owns the risk, and what happens when it is only mostly right?

Grasping at Straws: Borrowed Names, Real Losses

Straw borrower fraud is up 37% and your store is the last checkpoint.