đ¨ Tell AI What You Want
đ§ Retailers Win When They Lead the AI, Not Follow It
âRetailers need to understand their business needs, rather than chase AI for AIâs sake.â
âJohn Harmon, Managing Director at Coresight Research
The AI Breakdown
Vibe Coding Is Real. Hereâs What It Means for Your Dealership

Spoiler: You donât need to be a Python wizard to benefit.
Vibe coding is the 2025 way of saying, âI told AI what I wantedâand it built it.â Think of it like pairing your dealership instincts with a tireless junior developer who doesnât sleep, doesnât sass, and doesnât need coffee breaks.
You describe the problemâAI builds the prototype.
What This Means for You
Retail pros are already doing this (whether they call it âvibe codingâ or not). Instead of wrestling with spreadsheets or hiring a developer to custom-build a dashboard, they're using tools like ChatGPT, Claude, Cursor, and GitHub Copilot to:
Build internal tools (like a real-time appointment load visualizer)
Analyze review sentiment by pulling Google or DealerRater data
Visualize campaign performance across platforms
Create quick dashboards for underperforming models or sales regions
Automate repetitive DMS exports into readable, sortable formats
How to Start (Even If You're Not Technical)
Pick a tool that talks back: Cursor and Copilot work great inside code editors. ChatGPT or Claude work from your browser.
Describe what you want: Example: âBuild a dashboard that shows how many new leads came in yesterday by salesperson, and flag any who havenât been contacted.â
Include your data or layout: Got an export from your CRM? Upload it. Want it to look like a TikTok-style feed? Say that.
Ask it to connect the dots: AI can now generate the interface and the analysis code in one go.
But Don't Get Lazy.
Vibe coding wonât replace foundational skills. You still need to understand your business model, your data, and what âsuccessâ looks like. Without that, youâll vibe yourself into a mess of hallucinated fields and bloated code.
Use It Like a Multitool.
Want faster workflows? Custom reports? Instant prototypes for marketing ideas? Vibe coding is your new best friend, as long as you stay the boss.
đ Dealer Use Cases You Can Try This Week:
âBuild a tool that scans reviews and alerts me to any that mention wait times.â
âCreate a leaderboard showing which sales team members responded to leads fastest last week.â
âAnalyze our CRM export and show which email templates correlate with test drive conversions.â
The Bottom Line:
Dealers who learn to describe what they want and let AI build it are going to outpace those still emailing Excel files and asking âwhat if.â You donât need to be a coderâyou just need to know your business and start asking better questions.
Prompt of the Week
Use AI to clean up your writingâwithout making it boring.
Ask your favorite AI tool to review a draft email, text, or announcement. But instead of saying âproofread this,â try this prompt:
âReview this message for grammar and clarity. Give me two tiers of feedback:
Critical Fixes (grammar, confusing sentences, etc.) that must be changed.
Optional Suggestions for style, tone, or word choiceâbut only if they enhance my original voice and message. Donât rewrite unless you explain why.â
This lets AI do what itâs great at (catching errors), while you keep what mattersâyour voice. Because around here, dealership pros arenât robots, and your writing shouldnât sound like one either.
Hear from the Experts
Innovation That WorksâAnd Why It Sometimes Flops
For our very first panel at this yearâs ASOTU CON, Greg Uland (Reynolds & Reynolds), Ed Roberts (Bozard Ford Lincoln), and Alan Brown (Sam Packâs Five Star Chevrolet) came together to unpack the good, the bad, and the ugly behind innovation.
From AI to automation to culture shifts, their message was clear: technology only sticks when itâs paired with process, buy-in, and purpose.
Whether itâs rolling out a parts robot or implementing service videos, the conversation covered what it really takes to get fresh ideas and new practices to take root.
If youâre new to AI tools, or just trying to get the most out of the ones youâve already got, this session is the one for you.
Bits and Bytes
Perplexity can now craft reports, spreadsheets, dashboards, and more. đ
Google Photos is revamping its editor with more AI features. đ¸
Pen and paper are making a comeback as schools work to prevent students from using AI tools like ChatGPT to cheat. đ
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