"People who are crazy enough to think they can change the world are the ones who do."

—Steve Jobs, Co-Founder of Apple

Who is Tilly?

The silver screen’s latest “It Girl” doesn’t need an agent, a stylist, or even a bathroom break.

Tilly Norwood, the AI-generated actress from UK-based Particle 6 Productions, is designed to be flawless on screen and off—because she doesn’t actually exist.

Her creator, physicist-turned-producer Eline van der Velden, calls her the future of storytelling—a star built to be tireless, versatile, and forever young. She already appears in short films and posts on social media like any aspiring actress.

But not everyone is as enthusiastic.

Tilly may not have a heartbeat, but she’s making plenty of people sweat.

Hollywood’s actors’ union, SAG-AFTRA, has called her out for being trained on the work of IRL performers without permission or pay. Critics argue this isn’t just about a digital face, it’s about erasing the hard-won careers of real artists.

But Van der Velden isn’t backing down. She sees Tilly as a tool, not a threat. Just like animation or puppetry didn’t replace live actors, she believes AI characters can open up new creative lanes without closing the door on human talent.

Realistic video is improving rapidly. If an AI character can carry a film, it can certainly host your explainer videos, greet customers online, or walk someone through a service plan. The same tech behind Tilly could help dealerships create always-on, never-off-brand experiences that scale fast and stay sharp.

Most users get frustrated with AI chatbots because they can often sound painfully generic. So, they try to fix it by telling the system to “sound more human.”

But therein lies the problem—which human? There are billions of us, and not one default setting. Telling AI to sound “human” is like asking a guitarist to “be more musical.” You need specifics.

Next time you're prompting AI, especially for customer-facing content, try something like:

AI works best when you feed it personality. The less vague you are, the more your content will start to sound like your best people on their best day.

• Data Management: ThoughtSpot
  Allows users to search their business data using everyday language, instantly generating charts, insights, and reports, making it easy for any team to explore trends, spot issues, and make informed decisions without digging through complex dashboards.
   

• Marketing & Advertising: Narrato
  A content workflow platform that combines AI writing, planning, and publishing tools with team collaboration and automation. It’s useful for drafting posts, optimizing content, assigning tasks, and keeping everything aligned in one place.
   

• Content Creation: Merlin
  Acts as a browser‑integrated AI assistant that lets you ask for summaries, content ideas, rewriting, or research from any web page without switching tabs. For dealerships, that means your marketing, service writers, and content teams can generate scripts, summarizations, and copy faster, right where they’re already working.

AI is stepping in as the new TV guide, and dealers should take note.

In this in-studio episode of Auto Collabs, Experian’s Michael Kraut breaks down how AI is reshaping media, advertising, and data strategy—from streaming chaos to smarter marketing measurement. He dives into why service is a growth engine, how better data hygiene drives results, and what dealers can learn from retail media.

If you’re still chasing last-click or ignoring service signals, this episode is your reset.

• Microsoft will officially end support for Windows 10 today. 🪟

• The communication platform Slack says is planning to turn it’s Slackbot tool into an AI assistant. 👖

• California governor Gavin Newsom vetoes new legislation to protect kids from the risks of AI chatbots. 🛡️