Live from Pitch Tank at ASOTU CON 2026, three automotive AI startups take the stage to tackle one of the biggest blind spots in retail automotive: what actually happens inside customer conversations.

From F&I offices and service drives to showroom floors and lead follow-up, the discussion centers on how AI can capture offline interactions, surface compliance risks, improve coaching, and help dealerships turn more conversations into revenue.

Siro, Mae, and HeyGreenlight each present a different vision for the AI-enabled dealership.

One focuses on coaching F&I and service teams through recorded conversations, another turns showroom dialogue into CRM-ready customer intelligence, and the final company uses enriched consumer data to guide salespeople in real time.

The result is a sharp look at where dealer technology is heading, and why the next competitive edge may come from the conversations dealers were never tracking.