Guess What? Nobody Cares

Fiverr’s short film “Nobody Cares” begins with a familiar tension.

The song, written and produced using artificial intelligence, pokes fun at the ongoing debate about whether creative work made with AI is “real.”

The message is clear: audiences care about results, not the method behind them.

Consumers have grown comfortable with AI as part of the creative and professional process.

A recent Deezer and Ipsos study found that 97% of listeners could not distinguish between AI-generated music and songs composed by human artists.

Likewise, a Bynder survey reported that 82% of consumers do not mind if a brand uses AI when writing copy (provided the output feels genuine and well made) and 56% find AI-generated content even more engaging than human-generated content.

For creative professionals, this finding is both uncomfortable and freeing. It suggests that the perception of “authenticity” is now shaped by performance, not process. The public is focused on outcomes, which means leaders should be as well.

The same sentiment also appears in this cheeky ad campaign from Fiverr—AI can help expand capacity rather than replace talent.

Across industries, professionals are beginning to use AI to manage repetitive work and create space for higher-value thinking.

Writers are generating outlines more quickly. Designers are experimenting with new concepts. Analysts are producing cleaner, faster reports. The pattern points to augmentation, not elimination.

Gallup’s 2025 State of AI in the Workplace report reinforces this shift. Employees who say their managers actively support AI use are nearly 9x more likely to believe that AI helps them perform their best work.

For business leaders, the task now is to replace debate with definition.

Define how AI fits your workflows, establish standards for quality and ethics, and prepare managers to lead by example.

AI has already changed what work looks like. It is also expanding what people can do with the same amount of time. So if perception or creative pride has been holding your organization back from adoption, stop waiting.

Nobody cares how you made it.
They care that it works — and that your people know how to use it well.