“AI might be a powerful technology, but things won't get better simply by adding AI.”

—Vivienne Ming, Co-Founder of Socos Labs

Google’s Veo 3 Brings Audio to AI Video

Google’s been working on video-generating AI for a while now. With Veo 3, they’ve introduced something that hasn’t really been done this cleanly before: audio that’s built in from the start. Dialogue, background noise, sound effects, all done seamlessly from a simple prompt or image.

It’s not perfect yet, of course, but it’s a huge step closer to making short-form video without all the usual lift of production, editing, and narration.

If you’ve ever had to scramble to put together a video ad or promo on a tight timeline, this is worth keeping an eye on.

What It Does, Technically

Veo 3 builds short video clips from a combination of natural language and image inputs. You describe a scene, and it handles framing, lighting, motion, and now—audio. The speech syncs with lip movement. Backgrounds have sound texture. You can even indicate the tone you’re going for, and it’ll aim to match.

The system builds on Google DeepMind’s previous work in video-to-audio modeling, which trains AI to predict and produce what a scene should sound like, based on how it looks.

All this happens inside Google’s Gemini platform or via Flow, its new AI-powered video creation tool, and is available to users on the Ultra subscription plan for $249/month.

Why This Feels Like a Step Forward

Until now, video generation tools—even the better ones—have felt like prototypes. The visuals have been improving, but everything else still had to be added manually.

Veo 3 has tackled that sticking point better than any platform yet.

It’s clips show better continuity and more natural timing than its predecessors, characters interact more believably with their environments, and the dialogue (while not always perfectly accurate or fluid) is at least grounded in what’s happening on screen.

That alone changes the speed and effort needed to produce certain types of content. You don’t need to record voiceovers or clean up audio in post. You just need a clear prompt.

So, What Can Dealers Do With It?

Simple: make content faster.

We’re talking lease promos, feature explainers, service department intros, new team member welcome videos. Things you want to do but simply can’t fit into the monthly calendar.

Want three versions of the same video for different platforms? Great. Need to test different tones or messages without re-recording anything? Easy. Trying to localize an ad in Spanish, or French, or Mandarin? Veo 3’s can handle it.

You’re not sacrificing quality here—you’re reclaiming speed and scale.

Limitations to Keep in Mind

Veo 3 is powerful, but not a silver bullet. Some key considerations:

• Creative originality is limited. The AI executes prompts well, but don’t expect nuanced storytelling or fresh humor every time. It’s not your ad agency—it’s your production assistant.

• Training data is opaque. Google hasn’t disclosed the full dataset behind Veo 3. YouTube appears to be part of it, which raises some IP and attribution questions.

• Outputs are watermarked. All videos include SynthID, an invisible marker that identifies content as AI-generated. Good for transparency, essential for compliance.

• Audio isn’t always perfect. While impressive, there are still occasional mismatches. reused voice lines across different clips, and it can often sound down-right robotic (ya know, cause it is). But that’s likely to improve with time.

The Bottom Line

It should go without saying that Veo 3 doesn’t change the fundamentals of filming. It just lowers the cost and time to get a certain kind of content made.

If you’re already managing video production regularly, this won’t replace your core tools.

But if you’re looking for ways to stay consistent with less effort (especially for lower-stakes or high-frequency clips) it might be worth trying out.

We’ve all been there. You’ve got an idea—maybe it’s a marketing campaign, a service drive script, or a futuristic assistant—but you’re not quite sure how to bring it to life. This week’s prompt flips the script to make your chatbot to become the ultimate prompt engineer...for itself.

This is prompt inception. It turns your chatbot into a collaborative tool that doesn’t just take orders—it partners with you to refine your thinking. Perfect for auto pros who know what they want but just need a little help getting there.

Our very own Michael Cirillo recently sat down with Barry Hillier, co-founder of Agentic A.I., to talk about the emerging tech without all the hype.

With deep roots in SaaS and marketing, Barry has a knack for translating complex tech into something that actually clicks—and more importantly, something you can actually use.

They get into the real questions: How can AI sharpen your skills instead of sidelining you? What should dealers consider before throwing money at shiny new tools? And why people with strong EQ might just become the most in-demand players on your team.

It’s a sharp, honest, and surprisingly human look at what AI means for your job, your leadership, and even your kids.

Catch the replay and get a clearer picture of where you—and your business—go from here.

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