📊 Data Done Right

Optimal AI Use, New Tech Tools, and Turning Stats into Stacks

November 04, 2025

"Man is still the most extraordinary computer of all."

—John F. Kennedy, 35th President of the U.S.

The AI Breakdown

Optimize Your AI Experience

A new study from Cox Automotive reveals that 81% of dealers believe AI is here to stay, and 63% say investing now is critical to long-term success.

But don’t expect them to get excited about AI just for AI’s sake. What they really want is ROI: more cars sold, better inventory turns, higher gross profits.

That means AI has to do more than look smart. It has to work smart. And it’s starting to.

Nearly 15% of dealers have already embedded AI tools into core workflows (especially in marketing) while another 60% are still testing the waters.

Cox Automotive

Top use cases include:

  • 24/7 lead follow-up via chat, text, and email.

  • Personalized campaign messaging.

  • Predictive targeting and VIN-specific pricing.

But challenges still remain. Dealers cite concerns about AI accuracy, data transparency, and vendor credibility. With the average dealership juggling more than 40 systems, adding one more point solution without clear payoff just adds noise.

That’s why the top performers take a different approach. They treat AI as a strategy, not a plug-in. They connect it across departments, train staff continuously, and tie usage to KPIs and incentives.

Cox Automotive

Prompt of the Week

One Message, Five Feeds

Transform one piece of written content (like a sales event announcement, article, or promotion) into versions optimized for X (Twitter), Facebook, LinkedIn, Instagram, and YouTube.

You are an expert automotive marketing copywriter and social media strategist.

Take the following content and adapt it for each major platform using best practices, tone, and formatting unique to that channel.

Source content:
[PASTE ORIGINAL POST OR ARTICLE HERE]

Output Format:

  1. X (Twitter):

  • 1 short post under 280 characters

  • Optionally include hashtags and emoji that fit the tone

  • Add 1 follow-up tweet idea for a thread or reply

  1. Facebook:

  • 1 medium-length, conversational post with a clear call to action

  • Keep the focus on community, story, or participation

  • Suggest 2 possible visuals or media ideas

  1. LinkedIn:

  • 1 professional post emphasizing insight, leadership, or data

  • Use formatting (line breaks, dashes) to improve scannability

  • Suggest 1 comment prompt to encourage discussion

  1. Instagram:

  • 1 caption under 150 words with an emotional hook and clear CTA

  • Suggest 5 relevant hashtags

  • Suggest 1 Story idea or Reel hook

  1. YouTube:

  • 1 short-form video script (under 60 seconds) summarizing the key message in a way that fits the platform

  • Include a suggested title and thumbnail concept

Make sure each version feels native to its platform rather than copied and pasted. Use tone, pacing, and language that matches audience expectations on each one.

Fresh Finds for Auto Pros

  • Management & Operations: Komos
    Record a screen walkthrough, and Komos automatically creates a workflow you can edit and reuse. It connects with your existing tools, keeps credentials secure, and helps automate routine tasks across systems.
     

  • Marketing & Advertising: Semrush One
    Gives you a full‑suite tool to research keywords, audit your website, and spy on competitors’ search strategies. It’s designed to boost your visibility and help you make smarter content and ad decisions.
     

  • Content Creation: Piktochart
    Turns data and ideas into clean visuals like infographics, reports, and social posts using ready-made templates. Easy to use, supports brand assets, and makes team collaboration simple.

Hear from the Experts

Derek Hansen has lived in the deep end of dealer data—Manheim to vAuto—helping thousands of rooftops translate live market signals into real-world inventory wins.

In this Auto Collabs episode, he walks through the three-legged stool every modern dealer needs: superior data, purpose-built workflows, and performance management that respects each store’s strategy.

Translation: less guessing, more learning.

Bits and Bytes

  • OpenAI is teaming up with the world’s largest cloud computing company (AWS) in a new $38B partnership. 🤝

  • Waymo announced its plans to expand its robotaxi service to Detroit, Las Vegas, and San Diego in the coming weeks. 🚕

  • Researchers in the UK have successfully created artificial neurons that mimic the electrochemical behavior of real brain cells. 🧠

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